When something is “too good to be true,” people are more likely to pay attention, especially if you invite them to challenge their assumptions.

We understood that the best way to demonstrate an “unbelievable” price was to let people guess — and be pleasantly wrong. Playing with expectations makes the truth more impactful. And playing with the audience builds a deeper emotional connection.

We launched a traveling activation in four cities, built around a playful concept:
“Real or Not Real?” — a game about Price and Perception.

We set up interactive booths in the open public spaces, where passersby could participate in a short quiz. Alongside a few bizarre-but-true trivia facts (e.g., “Did you know an octopus has three hearts?”), participants were shown beautiful Madeyra furniture sets and asked: “Guess the price — real or not real?”

Most people guessed higher prices — surprised that the stylish, quality sets were much more affordable than expected. Their reactions were recorded and shared across social platforms, amplifying authenticity and relatability.

The activation blended entertainment, education, and sales, while reinforcing the core message: Madeyra offers the real quality at prices that don’t look real.

The “Unbelievable Real Price” campaign successfully turned Madeyra’s price point into a talking point. The campaign achieved:

1. High on-ground engagement in all four cities
2. A strong social media buzz from participant reactions
3. Significant word-of-mouth uplift and foot traffic to showrooms
4. Reinforced brand perception as affordable yet stylish